. focus attention on the gatekeeper in the buying centers team. decreasing competition for intellectual capital. Which of the following best describes a situation where your new car stalls in the middle of a busy intersection? In a modified rebuy situation, __________ are likely to have an advantage in getting the order. Although the new computers will be more advanced in terms of their technology, the purchase itself will involve some of the same considerations as those used for previous purchases. Postpurchase cognitive dissonance is especially likely for products that are, 66. Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. reduce the number of products and services open to purchase on internet portal sites.C. whether targeting consumers or resellers, marketers need to focus on. After need recognition, a business develops __________ that suppliers might use to develop their proposals. Frank also helps Kim to make appointments to see professors to discuss textbook choices. Setting unrealistically high consumer expectation often leads to: Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. perceived benefits versus perceived costs of search. Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? The North American Free Trade Agreement represents the highest level of integration among the various international trade agreements. He has a database with their birthdays, and offers them free meals on their birthdays. the value of a countrys exports minus its imports. involves both compensatory and noncompensatory consumers. To attract and maintain habitual purchasers, marketers spend considerable effort. perceive it to be the better value for them. the outcome of the alternative evaluation process. temporary promotional discounts). Why are marketers particularly interested in postpurchase behavior? personal selling techniques.C. using the Internet to find what other consumers feel about a specific product or service. Small companies use them to attract more attention to their purchasing needs. Autocratic buying centers are characterized by. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. Raycoms engineers have been asked to provide detailed specifications and recommendations for the equipment needed. This is an example of ______________. Which of the following trade agreements is designed to manage and promote trade activities for the United States, Canada, and Mexico? a consumers performance risk is minimized. True B. the global population is expected to grow at staggering rates indefinitely. business. Chris is gathering information about the general economic environment in Nepal. True B. What do the BRIC countries have in common? central mediator of postpurchase behavior, linking pre-choice product beliefs to postchoice cognitive structure, consumer communications, and repurchase behavior (Bearden and Teel 1983; LaBarbera and Mazursky 1983; Oliver 1980). 63. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. A) globe consumer behavior than ____ segmentation. A(n) _____ forms when a firm entering a new market pools its resources with those of a local firm to form a new company in which ownership, control, and profits are shared. A firms _____ reflects the set of values, traditions, and customs that guide its employees behavior. The student body president is the __________ in the buying center. have conducted a thorough internal search for information. _____ reflects the link between consumers demand for a companys product and the companys purchase of necessary inputs to manufacture or assemble that particular product. address the concerns of all members of the buying center with particular attention to those of the decision maker. Russia is known for corruption, particularly bribe taking in business negotiations. Frazier is out of milk and bread and needs to decide what is for dinner. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel:A.cognitive referral.B. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." call for different marketing and selling strategies. Refer to Figure 4-8. Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets. A purchase decision which typically involves (at most) a moderate amount of effort and time is called, Kerry was in her grocery store and saw a display for a new organic yogurt. Researchers suspect that in doing so, we are trying to reduce __________ risk in the consumer decision process. E. provides insights on the information search process. Kindly login to access the content at no cost. prefer to avoid doing extended problem solving. provide the proper cleaning fluid to use on the cabinets. Andr was addressing his __________ risk. In addition to wasting time by not understanding BigDeals culture, Leanne may have also hurt her chances because she. Like marketers, political candidates who set expectations too low, could: Darrell sells custom cabinets for upscale residential homes. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory : 1346586. C. avoids social, situational conflicts. provide a hotline to immediately address customer feedback.E. involves both actual and potential customers. Logically, Kelly's next step in the, Brand __________ is the set of assets and liabilities linked, to a brand that add to or subtract from the value, Bob and George live in the United States. A buying center that makes its decisions by majority vote is a(n) __________ buying center. D. involves actual rather than potential customers. by a committee after considerable deliberation. Fordham Hardware is known for its consensus buying center culture. This E-mail is already registered with us. The three levels in between are. reinforce postpurchase cognitive dissonance. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel: ScholarOn, 10685-B Hazelhurst Dr. # 25977, Houston, TX 77043,USA. Apple computer users tend to like the company and love its products. redefine determinant attributes. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." Hospitals, schools,and religious organizations are examples of ____________ buyers. Yes; history has shown that online reordering cant be trusted. Chinese consumers are not interested in purchasing products from the U.S. a country that exports more goods than it imports. Marketers often use principles and theories from sociology and psychology to better understand consumers actions and. assist them in their internal information search. A. social B. financial C. performance D. psychological E. physiological, Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. The growth rate of the world population will remain relatively constant in the future. economic. $22 Basket Weavers, Inc ships their prized bread basket to two countries (countries A and B) where the exchange rates are in equalibrium. A. involves both compensatory and noncompensatory consumers. Reginald hopes that this attention to his "regulars" will encourage them to. avoiding the use of the brand name in advertising and focusing on feature and benefits. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. Franchising limits profit potential, since profits will have to be split with the franchisee. The same marketing mix for all of the four Ps used in all countries. Which of the following statements best describes global expansion through a strategic alliance? If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? India prevents foreign investors from entering into joint ventures. Organizational culture may vary by geography. B2B marketing involves manufacturers, wholesalers, and service firms. avoids social, situational conflicts.D. Unlike manufacturers, __________ buy products from other businesses but do not significantly alter the form of the products they buy. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. There are approximately 1 billion people living in India. Caroline had to adjust to __________ differences. Maslows Hierarchy of Needs includes physiological needs at the lowest level and self-actualization at the top. Which of the following is currently a negative factor for foreign investment in Russia? attempt to get one "friend" on the committee to support his products. Pharmaceutical companies have been criticized for direct-to-consumer television ads promoting the use of their brands of medication for specific medical conditions. Yes; the sales rep might learn about a new opportunity in the need recognition stage. reduce the number of products and services open to purchase on internet portal sites. Most Indian citizens shop in large retail outlets. To make it more likely that his customers are satisfied, Darrell could do any of the following EXCEPT. Marketers are particularly interested in _____ behavior because it entails actual rather than potential customers. Your text notes that global markets are the result of several fundamental changes. Marketing to more rural populations is more costly than reaching urban areas. D) owly. Phil is likely selling to a firm in what kind of buying situation? Quickly and professionally. Robertico has a(n) __________ buying center culture. The internal search is characterized by. Pedro Bechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. C. $27 Portals are strictly for buying and selling tangible products. When they occasionally see those clothes, hanging in the back of their closet, these teenagers probably feel, 65. 76. By understanding the post-purchase behavior, the marketers can identify areas where they can improve their product to increase customer satisfaction. customer dissatisfaction.C. Global segmentation, targeting, and positioning (STP) is more complicated than local STP because. The Marketers are particularly interested in post-purchase behavior because it directly affects the long-term success of their product.. Jaden probably has a misguided sense of his. Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. Brad is trying to avoid __________ business blunders. He has no experience as a pilot or airplane mechanic. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. Most B2B buying situations can be categorized as new buys, modified rebuys, and. He also bought a trailer for his lawn maintenance business. are theoretical and have little relation to what happens in the real world. Which country's government has recently made significant changes that will modernize the retail environment, such as allowing joint ventures and direct ownership in some cases? a) A client with amyotrophic lateral sclerosis (ALS) tells the nurse, "Sometimes I feel so frustrated. He does not want to take a lot of risk and he is willing to limit his control of international stores. Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. BMW, the German company that manufactures automobiles, motorcycles, and other products, owns and operates a manufacturing plant in Spartanburg, South Carolina in the United States. Gerald will likely use a(n) __________ strategy. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. They do this because consumers who spend more time walking through the store are likely to make. Negative attitudes are typically difficult for marketers to change because. The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers. Rachael is visiting colleges before applying to schools. Which of the following would you not expect to find in the RFP? Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. consumer vulnerability. carefully demonstrate how to maintain the finish on his cabinetsC. B. offers insights into ritual consumption. always include his firm in their universal set. They are the four countries known for the highest levels of bribery in business and government. 75. offset performance risk with financial risk. Which country is Europe's largest Internet market, with Internet users growing at a rate of 14 percent annually? False. spread positive word of mouth. Many of the best-known American retailers, like Starbucks and McDonalds, have expanded globally using, Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. 80. D) owly. Our Experts can answer your tough homework and study questions. E. involves both actual and potential customers. John is involved in the buying center of a large organization. Belgium, Romania, Ireland and the Czech Republic. 74. $20 Variations in the product design country by country, with the same basic promotional campaign used in all countries. A. TheWall Street Journal is providing consumers with, Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. B. offers insights into information search methods. Franchising is the riskiest way to enter a foreign market. Angela considered all sporting goods stores to be roughly equivalent in most ways, however, she considered LL Bean to have an exceptional level of customer service. The Northwoods University IT department is planning to buy additional computers for the computer lab. The traditional marketing strategy of selling umbrellas when it is raining is an example of how _____ factors influence consumers' decisions. Phil put down the phone and told Alice, "I just love that customer. Verified Answer for the question: [Solved] Marketers are particularly interested in postpurchase behavior because it: A) involves both compensatory and noncompensatory consumers. Indias young people mostly live in rural areas in large families. Daniel knows satisfied customers will come back for software updates as the products and customer base changes. suggest that B2B sellers should develop one marketing mix to use for all situations. achieve standardized pricing across affected industries. Economicmeasures like GDP and GNI do not fully account for a country's economic healthbecause they only measure: There are approximately 1 billion people living in India. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Customer service therefore, would be considered a _____ for her in evaluating sporting good stores. psychologically soothing, purchased impulsively, and part of a consumers evoked set. There are 3 possible postpurchase outcomes: Customer satisfaction o Marketers can take several steps to __________ refer(s) to the process by which consumers select, organize, and interpret information. __________ factors, such as the purchase situation, often override or influence psychological and social issues influencing consumers purchase decisions. Roberta works out at a health club, goes to yoga classes and reads magazines about womens health in order to satisfy her inner desires. D. entails actual rather than potential customers. extend problem solving beyond ritual consumption.D. promotional efforts.D. the infrastructure is more advanced in most developing countries. by building brand awareness among potential customers. CA Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. C. avoids social, situational conflicts. Company. All of these are disadvantages a firm must consider. One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world, with the goal of helping them to learn skills needed in todays workforce. need recognition.E. postpurchase harmony.D. John thinks the east side has a lot of crime, poor schools, and would be a poor choice of location to own a home and raise a family. carefully demonstrate the software to his customer's staff. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers decisions. a. The University will purchase new computers during the summer to update its computer labs. provides insights on the information search process. it involves both actual and potential customers. Before going on his first business trip to China, Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. psychological. Logically, Kelly's next step in the consumer decision process would be to: A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets. "Black Friday," as the day after Thanksgiving has come to be known in the U.S., is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. Kim is the sales representative for a major textbook publisher. Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country. When the floor rusted through on her old car, Kelly knew she had a problem. A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys. How can this blog help CA Technologies with B2B marketing? perceptual learning. Sharon was considering. Question Upscale men's and women's clothing stores, likeNordstrom, Neiman Marcus, or Saks Fifth Avenue, are more . change the way process by which consumers make decisions.E. Over time, marketers have turned to the work of behavioral scientists, philosophers, economists, social psychologists, and others to help them understand consumer behavior. B Marketers are particularly interested in postpurchase behavior because it. $20 Bob recently, asked for George's cell phone number, but George said, he didn't own a cell phone. China has imported fewer goods from the U.S. each year for the past decade. Brenda wants a new car that will be dependable transportation and look good. An organizations culture reflects the __________ that guide its employees behavior. 2020-2023 Quizplus LLC. In B2B buying systems decisions are often made. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. Phil is most likely selling to a firm in what kind of buying situation? Darrell sells custom cabinets for upscale residential homes. Geert Hofstedes cultural dimensions concept focuses on five dimensions of __________ in a country. most consumers attitudes depend on prices. Which of the following would be an example of glocalization of the Fiesta? The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. Resellers differ from producers in that resellers significantly alter the form of goods they sell. B2B partners often connect to each other on the Internet through special __________ designed to facilitate information exchanges and transactions. offers insights into ritual consumption.C. This is an example of which global entry strategy? The global product strategy a firm chooses depends on, Although China represents one of the largest markets for soup in the world, Campbells Soup Company had to invest considerable time and effort in making changes to its existing products because Chinese people are accustomed to preparing their soup fresh. An architect working for a large firm requests specific computer software to produce designs, drawings, and other technical information for his clients. False. corporate strategies designed to maximize profits. consulting close friends and families before expanding the search to a wider, external group. Setting unrealistically high consumer expectation often leads to:A.ritual reversion.B. entails actual rather than potential customers. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. Colin wants information about the infrastructure in the countries his company is planning to export to. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Budweiser is well known for using humor in its ads for Bud Light beer. A __________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products. Which of the following is an example of a government buyer? Marketers are particularly interested in postpurchase behavior because it. Kindly login to access the content at no cost. 79. 2003-2023 Chegg Inc. All rights reserved. Frazier will likely engage in limited problem solving. The skydiving team's buying center has a(n) __________ organizational culture. In B2B markets, _____ are firms that buy and reprocess products (a product is a good or service) before selling them again to the next buyer. Ricks company faces __________ demand. extend decision rules to the customer complaint desk. This is the most important, riskiest and most expensive decision she has ever made. He will be stopping at the grocery store on the way home. 62. Laura has a nearly new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. Brad is trying to avoid . Brazil is characterized by strong upper and lower classes, but the middle class has declined in recent years. Which of the following is one of the global entry strategies? Business-to-business marketing refers to buying and selling goods or services to be used by final consumers. is working on the first marketing plan the firm has ever used. 72. government actions that reduce competition from international firms. In a(n) _____ buying center, one person is authorized to make a decision, but input from others is gathered before doing so. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. External agencies and government bodies publish safety ratings for cars to help consumers alleviate _____ risk. marketers particularly interested in this because it entails actual customers rather than potential customers 3 possible positive postpurchase outcomes 1. customer satisfaction 2. postpurchase dissonance 3. customer loyalty customer satisfaction In this situation, Walmart buyers are engaged in a(n) __________ situation. declining fuel costs allowing cost-effective shipping to global markets. _____ involves a binding contractual agreement between two businesses whereby the marketing operations are tightly controlled and often standardized. With a median age of 61, India has one of the oldest populations in the world. Population shifts are causing a decline in the percentage of people in the middle class. Recognizing this corporate culture, someone attempting to sell to Markham Publishing should. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT:A.let customers know they have the best quality cabinets available anywhere.B. Marketers are particularly interested in postpurchase behavior because it, A. involves both compensatory and noncompensatory, B. offers insights into information search. Reginald plays the __________ in the buying center. $22 Apple has nurtured this __________ component of their customers attitudes. Marketers know this is an especially critical time as consumers deal with: Reginald greets and chats with his regular customers every morning when they come in for coffee. D. involves actual rather than potential customers. decision heuristics. A. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. Which of the following global entry strategies is being used if a company collaborates with a competitor on a globally based opportunity for mutual benefit, but the competitors do not invest in each other? Which of the following is NOT one of the major trade agreements affecting global marketing? He will look for information about the general economic environment, population size and growth rate, and. Jennifers spending decisions are heavily influenced by her family, her peers, and her religious education. Which of the following is NOT one of Hofstedes cultural dimensions? In group B_1 B1, 80% study more than 25 hours per week, and in group B_2 B2, 40% study more than 25 hours per week.
