43% use social to get breaking news. 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. Americans ages 18 to 29 stand out in that the most common digital way they get news is social media, with 42% saying they get news this way often versus 28% saying the same of either news websites or search engines. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. This text provides general information. Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. Hi Jim, yes, YouTube is generally considered a social media platform (but as you said, its very different from something like Facebook). Social media audiences in the United Kingdom (UK) 2021, by age and gender Social media audiences in the United Kingdom (UK) in January 2021, by age group and gender Social network. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Get the best reports to understand your industry, Ethnic groups in the U.S. - media consumption. Get in touch with us. There are 3.6 billion active social media users, and that number is projected to increase to 4.41 billion by 2025. No longer the exclusive province of high school students showing off their latest dance moves, this China-based video-creation/editing/sharing app is growing globally and enjoys689 million usersworldwide. x`?~;wfw'$d$@$@WH@x$,T "7*kV]"*jimEkmXZV|[!s{gs>sgB '2zj -d)-$[6@> The world's population is 7.99 billion. Key insights Daily time spent with media worldwide 473 mins Detailed statistics Time spent with media worldwide 2011-2021 489 mins Detailed statistics Time spent with digital vs.. The total number of channels earning at least $10,000 annually increased by 50%, while the number of channels earning at least $100,000 jumped by 40%. Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. Its thesixth most downloaded appas of April 2021. Take steps to protect yourself and your family from tick bites and tickborne disease: Use insect repellent, check for ticks daily, and shower soon after coming indoors. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. /Type /Stream Statista assumes no Social Media Use in 2021 April 7, 2021Partisan differences in social media use show up for some platforms, but not Facebook April 7, 202110 facts about Americans and Facebook June 1, 20217 facts about Americans and Instagram October 7, 2021. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. In terms of technology adoption, its mind-blowing to see how quickly a social network can explode. Some lawmakers in the U.S. have argued that the platform is too powerful and should be broken up, and in late 2020 the federal government and 46 states (as well as the District of Columbia and Guam) sued the . TikTok key statistics. Click the magnifying glass. Social media usage gains from 2020 have largely ended. To make the most of your social media marketing plans, first know your targeted audience. Social Media, General Stats. Businesses are paying attention, too;62% of businessesused YouTubefor content marketing, advertising or some mix of both. They can also mask site-to-site differences, too. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Social Media Usage Statistics in 2021. About seven in 10 people use it for socialization, entertainment, and news. << With430 million users, its more popular in the U.S. than in other countries. Social media advertising CTRsfrom 2020 range from 0.22% for both Instagram and LinkedIn to 0.86% for Twitter and 1.11% for Facebook. Pew Research Center regularly studies the changing information and media ecosystem in the United States. For example, Filipinos spend a little over four hours a day on social media, while at the other end of the spectrum, Japanese users spend about 51 minutes per day. With over478 million active monthly users, the long-reigning queen of image curation and collection is still quite popular, especially among women who make up 60% of its userbase. TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. The most important key figures provide you with a compact summary of the topic of "Social media usage in the United States" and take you straight to the corresponding statistics. (Facebook) The average click-through rate (CTR) for Facebook ads is 0.9%. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years. By contrast, Twitter users have the lowest percentage of daily users at 46%, weekly at 29% and less than weekly at 16%. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. Enter the whole title (enclosed in speech marks) or some significant words from the title into the All Field Search box. Find your information in our database containing over 20,000 reports, shift in consumption towards digital media, On-demand audio streams dominate music listening in the United States, Podcasts are unsurprisingly also popular with younger consumers, social media platforms are their go-to source for finding new movies or TV shows, Gen Z, who learn about upcoming entertainment options from ads on social media. In regards to social media usage by device, 99% of people in the world access networks on a mobile device (tablet or phone). Quick: Whatsthe most popular social media platformin the world? Teens are more likely to say social . Pew Research Center does not take policy positions. However, 85 percent of people believed . All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. The most popular social media site in China, WeChat has1.17 billion usersworldwide and is the fifth most popular social networking app in the world. Interesting that youtube is considered social media. And what kind of content do Facebook users prefer? So, how big is social media and how has it evolved today? The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. Due to varying update cycles, statistics can display more up-to-date Are you interested in testing our business solutions? In 2020, the average time spent on social media per day is 2 hours 25 minutes globally for users aged 16 to 64 on any device. 5 0 obj Many people in today's world live with their . Think tank data company Pew Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. Just 5% of adults were on social media in 2005. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. For example, Filipinos spend a little over four hours a day . At the same time, presence on social media among Americans 65 and older grew about fourfold since 2010, while use by the youngest adults remained relatively constant in that time frame. The most important key figures provide you with a compact summary of the topic of "Social media" and take you straight to the corresponding statistics. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. Please do not hesitate to contact me. Surprising to see how many accounts the average user has although the monthly usage figures suggest that actual consistent use will be marginally lower for a lot of them. As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. On average, those mobile users will spend almost a full hour per day on Facebook, giving you lots of opportunities to grab their attention. 521 likes, 17 comments - @cocokind on Instagram: "Do these stats scare you as much as they terrify us? Step 1. But when it comes to social, a huge 99 percent of users connect via mobile, and just 1 in 5 use a . All CTRs for Q1 in 2020 trended downwards. >> % of U.S. adults in each demographic group who say they ever use . Statistics on usage and membership . Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. Source: Division of Vector-Borne Diseases (DVBD) Over three billion people have used messaging apps in 2021, making them one of the most popular app types. Social media use can lead to low quality sleep and harm mental health. Thanks! /Length1 97204 This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. The Global Social Media Statistics for 2021. BY Brooke Auxier and Monica Anderson FOR MEDIA OR OTHER INQUIRIES: Then in 2021 Facebook had 2.89 billion users . (+1) 202-419-4372 | Media Inquiries. Hootsuite reports that there were 4.33 billion online users at the start of April 2021. This social media platform first became popular in 2020 with about 25% usage and only continued to soar in 2021 up to 44% usage. Teens who say they spend too much time on social media are 36 percentage points more likely than teens who see their usage as about right to say giving up social media would be hard (78% vs. 42%). 40% of all internet users worldwide use social media for work purposes. This text provides general information. According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media. The striking short-form viral videos and images of Instagram, Snapchat, and TikTok continue to climb in popularity with Gen Z. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the Who uses social media chart. In fact, with those two exceptions, most social media platforms have grown very little since 2019 and through the pandemic, or even earlier. Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). Youre welcome, Andrea. Im curious where you found those numbers from because I have been trying to find them out and couldnt The average penetration rate globally is 49%. Facebook comes in second at 69%, and from there, in descending order of usage: But these metrics also include very occasional users, which isnt so helpful when youre trying to locate your audience on social channels for content promotion, marketing, or advertising purposes. So what is the state of social media for 2021? The most significant price rises were Domestic holiday travel and accommodation (+13.3%), Electricity (+8.6%), International holiday travel and accommodation (+7.6%) and New dwelling purchase by owner . About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. In 2020, Facebook is the leading social network with people with 2.85 billion of 4.48 billion social media users worldwide. 1615 L St. NW, Suite 800Washington, DC 20036USA How many people use social media every day? YouTube is the most popular social media channel in 2021. Get the best reports to understand your industry. Canada has a social network penetration rate of 89 percent, making it one of the world's most connected online populations. In China, TikTok is accessed by over 600 million users daily. Moreover,nine million brands and companiesuse the platforms advertising platform. Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . 2022 LinkedIn demographics data: Active monthly users: LinkedIn has 89.7 million monthly active users The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Time spent with media worldwide 2011-2021, Time spent with digital vs. traditional media in the U.S. 2011-2023, Daily media consumption in the U.S. 2021, by format, U.S. Facebook users 2023, by age and gender, U.S. video gaming audiences 2022, by age group, Time spent with media in the U.S. 2011-2022, Time spent per day with major media in the United States from 2011 to 2022 (in minutes), Average time spent with major media per day in the United States as of April 2021, by format (in minutes), Time spent per day with digital versus traditional media in the United States from 2011 to 2023 (in minutes), Digital media users in the United States 2017-2027, by segment, Number of digital media users in the United States from 2017 to 2027, by segment (in millions), Money spent on media per month in the U.S. 2022, per user type, Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars), Number of TV households in the U.S. 2000-2023, Number of TV households in the United States from season 2000-2001 to season 2022-2023 (in millions), TV households in the largest local TV markets in the U.S. 2020-2021, Number of TV households in the largest local TV markets in the United States in the broadcast season 2020-2021, Share of cord-cutters/nevers in the U.S. 2014-2022, Share of TV households without a traditional TV subscription in the United States from 2014 to 2022, U.S. TV consumption: daily viewing time 2009-2021, by age group, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by age group (in hours), U.S. TV consumption: average viewing time 2009-2021, by ethnicity, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by ethnicity (in hours), U.S. TV consumption: average viewing time 2009-2021, by gender, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by gender (in hours), Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type, Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions), Daily time spent with video by U.S. adults 2019-2026, by device, Average daily time spent with video content among adults in the United States from 2019 to 2026, by device (in minutes), Consumer spending on SVOD in the U.S. 2018-2022, Consumer spending on subscription video-on-demand (SVOD) in the United States from 2nd quarter 2018 to 3rd quarter 2022 (in billion U.S. dollars), Reasons for not paying for video streaming subscriptions in the U.S. 2022, Major reasons why adults do not pay for video streaming subscriptions in the United States as of August 2022, Expected change in video streaming use in the future in the U.S. 2022, Expected change in video streaming usage over the next 12 months in the United States as of March 2022, Penetration rates of selected subscription video-on-demand services in the U.S. 2022, Share of households subscribing to selected video streaming platforms in the United States as of September 2022, Leading online news brands in the U.S. 2022, Share of consumers who have used selected global online news brands to access news in the last week in the United States as of February 2022, Magazines with largest monthly audience in the U.S. 2022, Leading magazines in the United States in 4th quarter 2022, by total average monthly audience (in millions), Daily newspaper consumption by brand in the U.S. 2022, Daily newspaper consumption by brand in the U.S. in 2022, Magazine / weekly newspaper consumption by brand in the U.S. 2022, Magazine / weekly newspaper consumption by brand in the U.S. in 2022, Most purchased daily newspapers by type in the U.S. 2022, Most purchased daily newspapers by type in the U.S. in 2022, Magazine / weekly newspaper purchases by type in the U.S. 2022, Magazine / weekly newspaper purchases by type in the U.S. in 2022, Average daily time spent reading per capita in the United States from 2014 to 2021 (in hours), Recreational books: consumer expenditure in the U.S. 1999-2021, Consumer expenditure on recreational books in the United States from1999 to 2021 (in billion U.S. dollars), Book consumption in the U.S. 2011-2021, by format, Share of adults who have read a book in any format in the last 12 months in the United States from 2011 to 2021, by format, Book readers in the U.S. 2019-2021, by age group, Share of adults who have read a book in any format in the last 12 months in the United States in 2019 and 2021, by age group, Number of books read yearly by U.S. consumers 2021, by gender, Number of books read each year by consumers in the past year in the United States as of December 2021, by gender, Audiobook listeners in the U.S. 2021, by age group, Share of adults who have listened to an audiobook in the last 12 months in the United States as of February 2021, by age group, Radio reach in the U.S. in 2021, by age and gender, Weekly radio reach in the United States as of June 2021, by age and gender, Radio reach in the U.S. in 2021, by time of day and gender, Weekly radio reach in the United States in March 2021, by time of day and gender, Share of weekly online radio listeners in the U.S. 2000-2021, Share of weekly online radio listeners in the United States from 2000 to 2021, Share of monthly online radio listeners in the U.S. 2007-2021, Share of monthly online radio listeners in the United States from 2007 to 2021, Online radio reach in the U.S. 2021, by age group, Monthly online radio reach in the United States in 2021, by age group, Music consumption in the U.S. in 2021, by genre & format, Distribution of music consumption in the United States in 2021, by genre and format, Weekly time spent listening to audio from selected sources in the U.S. 2021, Distribution of weekly time spent listening to audio content via selected sources in the United States in 2010, 2019 and 2021, Popular online music brands in the U.S. 2022, Online music services used most frequently in the United States as of January 2022, Music streaming penetration in the U.S. 2022, by generation, Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation, Streamed music consumption in the U.S. 2021, by genre, Distribution of streamed music consumption in the United States in 2021, by genre, Share of people who listen to podcasts monthly in the U.S. 2017-2022, by age group, Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2022, by age group, Reasons for not listening to podcasts in the U.S. and Europe 2021, Reasons why people do not consume podcasts in the Unites States and Europe in 2021, Podcast providers in the United States 2022, Preferred podcast providers among adults in the United States as of October 2022, Internet users in the United States 2019-2028, Number of internet users in the United States from 2019 to 2028 (in millions), Social media users in the United States 2019-2028, Number of social media users in the United States from 2019 to 2028 (in millions), U.S. internet usage penetration 2021, by age group, Share of adults in the United States who use the internet in 2021, by age group, Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Share of Facebook users in the United States as of March 2023, by age group and gender, Distribution of Instagram users in the United States as of March 2023, by age group, Twitter: usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Twitter as of February 2021, by age group, TikTok audiences in the U.S. 2021, by age and gender, Distribution of TikTok audiences in the United States in 2021, by age and gender, Number of users of video games in the U.S. 2017-2027, Number of users of video games in the United States from 2017 to 2027 (in millions), U.S. video gaming audiences 2006-2022, by gender, Distribution of video gamers in the United States from 2006 to 2022, by gender, Distribution of video gamers in the United States in 2022, by age group, Distribution of video gamers U.S. 2022, by engagement, Distribution of video gamers in the United States in 2022, by engagement level, Consumer spending on video game content in the U.S. 2010-2022, Consumer spending on video game content in the United States from 2010 to 2022 (in billion U.S. dollars), Weekly gaming hours of adults in the U.S. 2022, Weekly time spent playing video games according to adults in the United States as of January 2022 (in hours), Preferred video game devices in the U.S. 2022, Leading video game devices according to gamers in the United States in 2022. stream On average, Facebook users spend about 34 minutes per user session. By region, social media growth in 2019-2020 is led by Asia: The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, Americas social media growth rate between 2020 and 2021 was, The total number of users in America has grown by, Out of the 46 countries surveyed, people in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. Facebook Twitter TikTok % of U.S. adults in each demographic group who say they ever use Note: Respondents who did not give an answer are not shown. Key US Network Growth Statistics 2020-2021: Sources: Statista, Pew Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepios Analysis. Statistics suggest over two billion logged-in users, but that number is low since users watch videos on the site without being logged in. Are you interested in testing our business solutions? Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). The current global average gender split of social media users is 54% men versus 46% women. %PDF-1.7 Its one of the fastest-growing social media apps and wasthe top-downloaded appas of April 2021. We gathered this data from a variety of different sources. (+1) 202-857-8562 | Fax Yet, these global statistics gloss over some significant differences from one country to another. Some 45% reported using social media, compared with 84% of those ages 18 to 29 and 81% of those 30 to 49. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of Americas population in 2011. Sources: Data Reportal, BankMyCell, Statcounter. Seven-in-ten Facebook users and around six-in-ten Instagram and Snapchat users visit these sites at least once a day. Creators who build active subscriber-based channels areearning substantially more revenuethan in years past. Hispanics are of any race. Its demographics skew slightly older with an age range from 30-49 making up the largest group of LinkedIn users. If you guessed Facebook, youre in for a surprise. A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. While a high level of use has persisted during the pandemic, teen enjoyment of social media has dropped. ; The TikTok app has been downloaded over 2Billion times on the App Store and Google Play. Please do not hesitate to contact me. Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. Lyme disease is the most common vector-borne disease in the United States. An average of 1.3 million new users each day embraced some social media platform in 2020. Ultimately, your ROI for social media marketingdepends on how hard you have to work for that engagement. Social media platforms continue to evolve and grow, and so do their respective user bases. The Facebook-owned and U.S.-based messaging and VOIP service is a growing powerhouse. Approximately 78% of women and 66% of men use social media (bearing in mind that only male and female options were reported). Social Media Usage Statistics (Top Picks), The average social media user engages with, The social media growth rate since 2015 is an average of. 4.33 billion as of early 2021. Results from a new Pew Research Center survey of U.S. adults conducted April 12-18, 2021, reveal the extent to which people's use of the internet has changed, their views about how helpful technology has been for them and the struggles some have faced. Relatives of more than 60 young people who died of fentanyl overdoses have filed an expanded version of their lawsuit against Snap Inc., arguing that the popular messaging platform Snapchat is a . liability for the information given being complete or correct. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop.
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