Gender Demographics; Age Demographics; Ethnicity Demographics; . The other 32% represent users aged 35 and older. The ESPN social team is celebrating an impressive milestone as its main TikTok account surpassed 20 million followers in under three years. 2. DAZN is a global sports streaming service that focuses on combat sports, mainly boxing (DAZN, 2020). ESPN+, now with 11.5 million subscribers, continues to grow and add to its programming: Soccer programming was enhanced with exclusive Bundesliga and Scottish Premiership action adding to an already industry-leading offering of international soccer plus the MLS. ESPN is averaging 1.44 million viewers through 12 games so far this season, up from the 2020-21 season's average of 1.2 million, according to Nielsen data relayed by ESPN Press Room. . Although lower than pre-COVID figures of 4.16 million, this shows that there is huge demand for Formula 1 races, and F1 . Their number swelled quarter after quarter. ESPN and the whole industry are working hard to bridge the gap. The combined audience is the third-highest on record for night one of the draft, trailing 2021 (12.52M) and the anomalous 2020 edition that aired during an unprecedented drought of live sporting events . ft. rented in two locations nearby). Viewership. In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. It was and still is The Worldwide Leader in Sports.. Their number swelled quarter after quarter. Launched by award-winning sports columnist William C. Bill Rhoden, in partnership with Andscape, as an opportunity to increase diversity and inclusion in sports journalism. The increase was even more pronounced in prime time up 40% to 2.068M viewers. As the home of the SEC Network, programming produced there includes, SEC Now, SEC This Morning, Marty & McGee, Thinking Out Loud, Out of Pocket, In August 2020, the Las Vegas studio opened as the new home of. Miami Grand Prix on ABC delivered the largest U.S. audience on record for a live F1 race, generating an average viewership of 2.6 million. An investigation of migrant worker deaths in Qatar before the World Cup; allegations of abuse in womens professional soccer; the journey of the Ukraine mens national soccer team; the legacy of former Penn State coach Joe Paterno; the 1990s heated rivalry between the Detroit Red Wings and Colorado Avalanche; and a look back 50 years with a survivor of the Munich Massacre at the 1972 Olympics. ESPN generated over 20 billion views on YouTube, reaching over 300M unique viewers monthly. SportsCenter, digital and social. It shattered ESPN audience records for documentaries and won a Primetime Emmy Award for Outstanding Documentary or Non-Fiction Series. The 21,000-square-foot space is supplemented by a separate studio for NFL (2020) and a huge rooftop platform that can accommodate a public audience. What is the most-followed sport in the world? Programming stunts highlighted great performers such as Tom Brady, Michael Jordan and the Williams sisters; and the anniversary of Title IX was noted with a variety of top games and performances by female athletes. ESPN Viewership Statistics 2023 ( How Many People Watch ESPN) espn.com Audience Demographics. To date, ESPN has raised over $169 million for the V Foundation. (Source: Shareablee), House of Highlights creator Omar Raja and a talented group of social specialists joined the company at the beginning of the year and the, ESPNs off-platform content team continued robust content across YouTube, Twitter, Facebook and the ESPN App, and is on pace to shatter 2019s records of 620 shows and 252 million views. espn.com Market Share, Revenue and Traffic Analytics - Similarweb (launched in 1979, ESPN HD launched in 2003); (2004, ESPN Deportes HD in 2011), the regionally focused. In 2018, Statista asked 4,180 people which cable TV networks they had watched in the past month. Primetime viewership is even better for the leading cable network. The current quarter will be the 30th consecutive in which ESPN has been the No. The biggest company in sports media continues to look for growth opportunities in new areas of great potential, reaching fans, particularly young fans, where they live their media lives. Click the logo and sign up for access to the ESPN Images Library. Categories include branded and co-branded apparel and accessories, sporting goods. It signals the coming of sports updates, exciting plays, funny moments, and more. It covers all sources of traffic, including desktop and mobile. (Similarweb, Sports Illustrated, ESPN, CNBC). ESPN: How the Worldwide Leader In Sports Stays Social - Khoros The discrepancy between male and female viewers will shrink over the next few years. Many of its audiences are from the younger demographic. UPDATE EXACTLY ONE YEAR LATER: monetizing linear). SportsCenter, the first-ever ESPN show, aired on September 7, 1979. December: ESPN announced a new weekday schedule on NY 98.7FM featuring major expansion of local studio programming beginning Jan. 3, along with two new shows featuring signature hosts added to the national network lineup. ESPN is right in the middle of things. OTT streaming is growing but hasnt reached the level that they want. In a study of more than 100 newspapers and websites, the 2021 Sports Media Racial and Gender Report Card shows modest gains over the past three years for women and people of color. OutKick has learned that ESPN Radio's fall ratings (September 10, 2020 - December 12, 2020) fell 53% year-over-year. Also, ESPN remains cables best option for advertisers seeking the important and hard-to-reach young male viewer, despite the ever-increasing growth in video options and competition. Once pay TV viewership falls below it, ESPN will switch to a direct-to-consumer business model. was up 56% from the previous year and the most-viewed since 2017. Superstar Racing Experience (SRX) and ESPNreached a multi-yearagreement that will bring back ESPN Thursday Night Thunder in Summer 2023. ABC, ESPN and ESPN2 delivered their most-watched college football season since 2016, up 7% among all viewers from last year. They also got similar results, which ESPN published on its site: Sponsorships for womens professional sports did grow by 20% in 2022. Find out the 2022-2023 attendance numbers for every NBA team. Ahead of the NFL season, ESPN announced new shows, updated roles, and more new content. Combat sports continue to be strong performers on both linear television and ESPN+. Below are some statistics on the demography of ESPNs loyal viewers. It is a relatively new show, but is quickly becoming one of ESPNs headliners. In prime time, ESPNs audience in the demo grew 36% and the advantage was more than double up 111% the next closest competitor. With the new deal, every SEC football and mens basketball game will now be carried on an ESPN network, solidifying ESPN as the exclusive rights holder of the SEC through 2033-34. The average NFL player salary is $4.5 million. on ESPN averaged an audience 21% larger than last seasons Wednesday night games in the quarter. Ratings - ESPN's NBA Viewership Up Double-Digits from 2020-21 Regular The Undefeateds first book, The Fierce 44: Black Americans Who Shook Up the World, for young readers was published in February and became a New York Times bestseller. Offerings focus on sports passions (NFL, NBA, MLB, etc. ESPN Statistics, Facts and Figures (2023) | By the Numbers - Disney News The audience peaked with 6,509,000 viewers at 10:30 p.m. "The future potential is incredible":"How Formula One - SportsPro 3. Johanna Konta's victory over Simona Halep in the 2017 Wimbledon Women's Singles Quarterfinal set a new British television record for the women's tournament, with a peak of 7.4 million viewers watching the BBC's coverage. Also, in October ESPN announced that at least 60 percent of all its grants in the Access to Sports space next year will be directed towards programs for Black and African-American youth. ESPN Digital reached an all-time high 109.3 million unique visitors (up +22% YOY) and 10.2 billion minutes of usage (up +10%) in September, capturing more than half of the entire U.S. sports category audience for the month. In that year, 35.71 percent of respondents aged 18 to 29 years stated that they. However, for the audience demographic the series is trying to attract, it is a significant off-putting factor. It included a simulcast on ABC, the first MNF game on ABC since 2005 and first of three in the 2020 campaign. ESPN Fox Nation FOX NOW fuboTV . Delivered its most-watched January since 2017. ESPN has won the night across cable in all six coveted demographics three times already. ESPN Digital also ranked as the No. September saw a new high of 50 million downloads overall, up 44% from a year ago. MLS is pulling fans into stadiums, but TV audiences remain The 2022 Stanley Cup Playoffs across ESPN, ESPN2 and ABC averaged more than 1.6 million viewers, an increase of 60% versus all 2021 playoffs across cable and broadcast. 25 former international players and soccer journalists leading coverage. Female viewership increased 64% and younger demographics were up triple digits in people 18-34, 12-17 and 2-17 with increases of 102%, 112% and 130%, respectively, versus 2021. ar sports talk shows which are simulcast on TV, event programming includes NFL, NBA, MLB and college football and basketball. ESPN grapples with decling cable TV subscribers: ESPN+ gains - Axios In addition, in August a contemporary and diverse new weekday lineup debuted. ; MLB; NBA (The Finals on ABC); NHL (Stanley Cup Finals on ABC); college football including the College Football Playoff; mens and womens college basketball, including the womens NCAA Tournament; tennis Australian Open, Wimbledon and US Open, all start to finish; The Masters; WNBA; Little League World Series; and more. ESPN Headquarters in Bristol, Conn., is home to one of the worlds largest and most technologically advanced TV production facilities. Similarweb analyzed ESPNs audience composition based on on-site visits. The average engagement per ESPN's is 378 with 69 reactions and 309.5 comments. ESPN viewers in the U.S. by age 2018 | Statista Dont read too much into these numbers yet. ESPN Audio launched its first podcast in 2005 and is a leader in the sports genre. Programming on ESPN+ includes hundreds of MLB and NHL games, exclusive UFC and Top Rank boxing, top domestic and international soccer, thousands of college sports events (including football, basketball and other sports), Grand Slam tennis, international and domestic rugby and cricket, new and exclusive series, acclaimed studio shows and the full library of ESPNs award-winning. CBB continues to elevate Black-owned businesses, their stories, and cement the importance their imprint has on their communities across ESPN platforms during the NBA Finals and beyond. ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. How Many Subscribers Does Disney Plus Have in 2023? (Users Statistics) (Source: Adobe Analytics). No. 1 ESPN Digital Captures More Than Half of the Entire U.S. Sports Its alarming if you compare it to the 100.1 million households from ten years before. Supports and inspires black and brown youth. Broken down by age demographics, ESPN.com was the undisputed leader with 33% of 18-24 year olds and 25% of 25-34 year olds listing ESPN.com as their favorite sports site. It was also more segmented, with six different age groups. Few things are as iconic as ESPN SportsCenters theme song that. ESPN's presentation of Game 4 on Monday night averaged 1.04 million total viewers (peaking at 1.5 million) and 466,000 viewers in the 18-49 demographic, an increase of 14% and 16% over the . In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. Five of the six games (Game 1-5) were the most-viewed telecasts of their respective days among total viewers and adults 18-49. UFC TV ratings surge as other sports remain flat amid pandemic Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. Click the logo and sign up for access to the ESPN Images Library. Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide). Persons ages 18-34 averaged 238K viewers per race, up 43 percent over 2021, and Persons ages 25-34 averaged 169K viewers per race, up 46 percent over 2021. Debuting on ESPNs launch day (September 7, 1979), ESPNs first and flagship show defines the sports news genre. The consumer audience that ESPN is targeting with the X games are extreme sports enthusiasts who are typically millennials/Generation Y. Millennials actually "consists of 58 million extreme sports enthusiasts and are the action sports market target audience" (Dachman, 2012). Also, beginning with 2021-22, ESPN+ will carry select non-conference SEC football and mens basketball games. 2 fantasy sports app. As I ride off into the sunset top down and E Street Radio blaring I do so with so many wonderful memories, proud of my contributionsand a heart full of gratitude for the opportunity. As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. Today, Disney+ has 164.2 million users worldwide. As examples of matching content to the times, SportsCenter stayed on the air with expanded editions to document the latest when sports first shut down. They served as a means to maintain ESPNs relationship with fans, showing ESPNers are missing sports together with them. Launched in April 2018, ESPN+ has grown to more than 24.9 million subscribers. 109.3 Million Monthly Unique Visitors in September, +22% YOY and More Than 25 Million Users Larger than No. Click infographic to download. ESPN Consumer Products offer fans high quality collections inspired by compelling content, unique marketing campaigns and ESPNs trademark personality at a variety of retail channels. Now, he combines his interests and experience to bring you the latest news, helpful guides, and trustworthy recommendations from the worlds of gambling, sports, and video games. The increase was 15% after the first two rounds. Industry publication DigiDay recently reported on the . The first captured the state of mind of fans during the stoppage and another the heightened anticipation for sports as they began to return. This ties into ESPN's market environment because durning all these events, their target audience will surely be tuning in. To understand what makes ESPN successful, we should look at its fan base. UPDATE EXACTLY ONE YEAR LATER: A record of 15.6 million viewers watched the first day of the NFL draft in 2020.; The most viewed sporting event of 2019 was the ICC Cricket World Cup. Sports Enthusiast Segments Available in BDEX's Taxonomy The 6,000-square-foot facility has three studios and is connected to ESPN control rooms and technical operations around the country. Ratings Roundup: NBA Playoff Opening Weekend Has Highest Viewership in ESPN (@espn) Instagram Stats and analytics - HypeAuditor Content focused on: MLB and the music influence Latinos bring to the league, WNBA Latinos, UFCs biggest Latino names and a special look into the most influential Latino athletes in the country. The main content on ESPN is related to Sports. Airing live from the Par 3 course on November 14, the show averaged 1.8 million viewers on ESPN from 10 a.m. Inside the numbers: MMA and boxing fans | by Bob Ciosek | Medium Lastly, the 18 to 29-year-olds had a respondent share of 35.71%. ESPN worked with women and Black-owned marketing agency JOY Collective. That is if you have your device with you and youre connected. Women averaged 352K viewers per race, up 34 percent over 2021, and averaged 28 percent of the 2022 audience. Viewership for ESPNs exclusive coverage of the. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden. ESPN+s total paid subscribers grew to 24.3 million up 42% during the year. The Playoffs averaged 6.3 million viewers across ABC and ESPN, up 23% from the 2020-21 season. When live sports resumed in 2021, ESPN led the way in primetime with an audience of 1.6 million. It was inspiring to witness the amazing ESPN team display remarkable strength in the face of adversity, turning outsized challenges into opportunities to fulfill our mission of serving fans. For example, with espnW we're talking to women, and there is an active female audience on Pinterest. As the pay-TV era nears its inevitable conclusion, what will become of "The Mothership"? It set a show record for most-viewed show ever on Monday, Jan. 17, with an average of 918,000 people. It was cables most-watched in 10 years, up 35% from last year. Age Distribution. In Womens Basketballs 2021 season, the NCAA Tournament audience grew by 45%. The most-watched daily sports news/studio show among total viewers. drew an average of 4M viewers and was the most-watched regular-season game on any network in three years. soared 45% over last years average audience. Up 13% and on pace to deliver its most-watched year since 2016. Features included: Trae Young, Francis Ngannou, Auston Matthews, Coach K, Jonquel Jones, Oklahoma Softball, Coco Gauff. They were segmented into three age groups. Every live edition of ESPNs flagship program. Agreement with Peyton Mannings Omaha Productions brought a new lineup of original podcasts to the ESPN Podcast library. On Saturday afternoon at 12 noon ET on ESPN, the XFL's game between the St. Louis Battlehawks and Orlando Guardians averaged 636,000 viewers. In fact, the ESPN App reached more users in September than any sports app has ever reached.*. ESPN remains a Top 3 most followed (surpassed 30M mark) and engaged (2.6B) brand on TikTok. Are NBA TV Ratings Really 'Big Trouble' for Basketball? - Variety During the survey, 13. With two studios (connected to control rooms at other locations), it is home to. The April 28 th edition of SmackDown from Corpus Christi averaged 2,473,000 viewers and approximately 874,000 (0.67) in the 18-49 demographic. When will Disney let cable TV go and fully embrace the future? Andscape continued its agenda-setting journalism highlighted by Sidelined, a season-long look at the NFLs lack of diversity in coaches and team executives. Its efforts are starting to bear fruit. with an audience of 1.6 million. Sports fans hold ESPN to the highest standard, and 2022 showed once again how committed we are to delivering for them. The sport is broadcast by ESPN in the US and . In America, ESPN reported a total of 3,329,000 viewers, making it their third highest tennis audience ever. were eager to diversify the cast to reflect modern demographics. Also, there were reairs of great games and events such as the Masters, Indy 500 and NFL Draft first rounds; a marathon of O.J. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. (Source: Comscore). Through all the twists and turns 2020 presented and with hard work and resiliency making up for the lack of ablueprint to conducting business during a pandemic more than ever ESPN remains today the leader and the place of record in the industry for sports fans. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. Ratings - ABC is Monday's Non-Sports Leader - "The Bachelor" Stands as Next were the 50 to 64-year-olds, 41.29% of whom watched the sports network. In all cases, the passion and work ethic of ESPNs people proved essential in rising to the occasion. In 2022, ESPN continued to build a strategic path forward, while connecting with audiences in innovative ways. The national interest . A Hometown Heroes segment was created to put a spotlight on individuals going above and beyond for others during the difficult times. Supplementing the traditional coverage, ESPNs first-ever group and hole coverage of the PGA Championship and the Masters, which also included two days of practice, was critically acclaimed. Meanwhile, the #oneteam Public Service Announcement (PSA), produced by a partnership between Corporate Citizenship and the marketing department, used 24 commentators to convey that with games on pause, ESPN and its fans are still on one big team with important roles to play, including keeping social distance, checking on each other and supporting the heroes on the front line. The latter served as the template for the NBA Draft in November, also conducted virtually but hosted from Bristol. espn.com's audience is 74.28% male and 25.72% female. The largest age group of visitors are 25 - 34 year olds (Desktop). Highlights: ESPN is the No. Many of its audiences are from the younger demographic. This includes TVs most-watched bout since January 2019 with Terrance Crawfords TKO over Kell Brook in November. The Undefeated ESPNs multiplatform content initiative exploring the intersections of sports, race and culture contributed substantially to the national conversation around social justice. Drive to Survive documentary helping bring in new generation of US F1 ESPN is the most-engaged account in sports and is in the top 5 most-followed and engaged brands on the entire platform. The respondents were between 18 and 64 years old. The audience growth watching the sport in the US has been steady since then and crucially is hitting the younger demographic F1 wants to attract. Marketing Strategy of ESPN - ESPN Marketing Strategy In primetime, ESPN . Who Is the Worlds Highest-Paid Athlete in 2023? ET to noon, 31% higher than the time slot had performed year to date. By focusing on Direct-to-Consumer, Audience Expansion, Innovation and Quality Storytelling/Programming and expressing renewed primacy on diversity and inclusion in the wake of the national conversation about equality and social justice the company was able to emerge from the disruption with confidence and new skills to navigate the road ahead. Primetime viewership is even better for the leading cable network.
Duck Dynasty Divorce Rumors,
Jeanne Taibbi Doctor,
Articles E
