& Eslen-Ziya, H. Persuasive narrative during the COVID-19 pandemic: Norwegian Prime Minister Erna Solbergs posts on Facebook. List of Persuasive Speech Topics Writing a persuasive essay starts with picking the right topic. Under the direction of U.S. Northern Command for COVID-19 pandemic response efforts, approximately 500 Navy Reserve medical professionals will soon expand local medical capabilities in the New . It is probable that good governance and responsible leadership demonstrated by the Norwegian cabinet and Prime Minister Erna Solberg contributed to this success. Use persuasive language and different persuasive techniques to hook the reader. Slider with three articles shown per slide. Thematic statement 2. Writing a persuasive essay about the Covid-19 pandemic can be challenging. In most cases it is an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organizations performance and generate negative outcomes (Coombs, 2015: p. 3). In the face of all this hardship, it is important to remain hopeful and to remember that we will eventually emerge from this pandemic stronger than ever before. This adaption from a communicative stance to a more persuasive one could result from not only the perceived severity of the situation, but also the perceived risks of pandemic fatigue. On Tuesday, it released its investigative report, titled "Lessons from the Covid War: An Investigative Report." NPR's Mary Louise Kelly spoke to the head of the group, Philip Zelikow, about the report's findings. Accessed 27 May 2021, Brgger N (2013) Historical network analysis of the web. (2021) on the topic of mental health in the Norwegian population during the COVID-19 pandemic found that a substantial proportion of the population experienced significant psychological distress in the early phases. FullStory, Google Universal Analytics, Unfortunately, the American public doesn't have as strong an understanding of the U.S. government's response to COVID-19 and this, coupled with a "looser" culture, has contributed to a steeper rise in COVID-19 cases, Druckman noted. Facebook, Menlo Park, California, United States. We lined up for each other when it mattered most. Hum Commun Res 39(2):230251. (It's helpful to recal. Below are some examples of persuasive essays on getting vaccinated for Covid-19. This is the time for we. Moreover, by using emotional appeals, leaders can influence attitudes and behaviours as well as induce compassion (Ghio et al., 2020). The coronavirus pandemic is a grave global health threat, significantly disrupting everyday life and the economy in Canada as well as everywhere else across the world. Cambridge University Press, Boudreau MC, Gefen D, Straub DW (2001) Validation in information systems research: a state-of-the-art assessment. As a result of its rapid spread, governments around the world have imposed restrictions on travel, social gatherings, and other activities in an effort to contain the virus. A demonstration of concern from role models has been shown to have a role in persuading the public to adhere to recommendations (Simon and Mobekk, 2019). To understand user behavior in order to provide you https://doi.org/10.1016/j.pubrev.2012.09.010, Van Dijck J (2013) Facebook and the engineering of connectivity: A multi-layered approach to social media platforms. It requires researching the latest information, understanding the facts, and presenting your argument persuasively. https://doi.org/10.1177/0149206316654543, Stephens KK, Barrett AK, Mahometa MJ (2013) Organizational communication in emergencies: Using multiple channels and sources to combat noise and capture attention. Based on this assumption we will be studying the Facebook posts of Norwegian Prime Minister Erna Solberg, with the aim to highlight the key features of her communication. https://doi.org/10.1111/j.1468-2958.2010.01381.x, Article In doing so, leaders aid the publics understanding of the facts associated with crisis while sumltaneously acknolwedging and appealing to collective emotions. More recently, Erna Solberg has received heavy criticism for breach of COVID-19 restrictions during a family trip to Geilo for her 60th birthday (The Guardian, 2021a). For example, with the re-opening of DNT [Den Norske Turistforening] cabins in mid-2020, Solberg in her post on June 11 emphasized the importance of being outdoors in fresh air: We need to use our bodies and get out into the light and fresh air. Additionally, governments around the world have had to provide large stimulus packages to help businesses stay afloat during these difficult times. The authors then discussed and reviewed these analytical themes and merged them into aggregate/conceptual themes. While the initial spread of infection was relatively slow, cases increased quickly by March 12th, after winter break for schools ended and many Norwegians returned from skiing holidays in Northern Italy (Dagsavisen, 2020). These three are also called Logos, Ethos, and Pathos. PubMedGoogle Scholar. You have read good sample essays and got some helpful tips. Solberg and the other ministers played an important role in communicating with citizens and the media through daily media briefings together with the NDH (Norwegian Directorate of Health) and NIPH (Norwegian Institute of Public Health) (Christensen and Lgreid, 2020). Only by acting in solidarity can communities save. PubMed (2016). According to Boin et al. 2020. https://www.mckinsey.com/business-functions/organization/our-insights/how-to-demonstrate-calm-and-optimism-in-a-crisis. Inte J Press/Politics 21(3):33857. volume9, Articlenumber:35 (2022) The impact of current events on society and the world, such as the COVID-19 pandemic, the Black Lives Matter movement, or the refugee crisis. As a serious global health emergency, the main effective countermeasure across the first year was "social distancing" undermining the sense of being part of a community. Although Norway has relatively low infection rates, we also register here at home that the number of hospital admissions and the number of infected have increased recently. Drawing inspiration from Boin, Stern and Sundelius, work on persuasive narratives, this study shows the ways that Solbergs posts about COVID-19 exhibit all five identified frame functions. Do you agree to our cookie policy? Inconsistent messages on the other hand were found to cause misperception and confusion, leading to a non-compliant behaviour by the recipients. We are now where the Netherlands was at the beginning of September. They can be used to advocate for specific changes in policies or simply raise awareness about the virus. https://doi.org/10.1016/j.arcmed.2020.06.014, Article Many thanks to everyone who follows the advice from the health authorities. The last few weeks have been challenging for all of us, but we want to get through this Sindre and I have recharged with board games and wish you all a very happy Easter! https://doi.org/10.1080/12460125.2016.1187392, Coombs WT (2007) Protecting organization reputations during a crisis: the development and application of situational crisis communication theory. Sources of crisis communication, such as leaders and public health officials, are perceived to be reliable and trustworthy when they exhibit concern and care (Heath and O Hair, 2010). https://doi.org/10.1177/1940161216645335, Kavanaugh AL, Fox EA, Sheetz SD, Yang S, Li LT, Shoemaker DJ et al. A solution to something we have been dealing with for a year and three months. In doing so, she appears sensitive and caring towards the public. (2014) Social media and disasters: a functional framework for social media use in disaster planning, response, and research. She was elected to the Parliament in 1989 where she was the youngest member of her party group (Notaker and Tvedt, 2021). Christensen and Lgreid (2020) attribute the high-performing handling of the pandemic in Norway to the initial focus on suppression, followed by a control strategy. All posts presented here were translated from Norwegian to English by the authors. This involves creating a persuasive essay outline and establishing a logical flow from one point to the next. . (2015) Appealing to fear: a meta-analysis of fear appeal effectiveness and theories. In the context of COVID-19, social anthropologist Thomas Hylland Eriksen (2020) pointed out that one reason for the success of the Norwegian approach was the mobilisation of broader society to fight COVID-19, driven by the notion of dugnad. Understanding how leaders communicate with the public during crises will not only provide us with the knowledge about their governance styles but will also guide us to their meaning-making in times of uncertainty. And while we do not analyse Solbergs posts beyond 9th Feb. 2021 i.e., after Solberg spoke about the Geilo trip incident on her Facebook account, we see that she follows similar strategy in handling this personal crisis as the national crisis of COVID-19, through use of a persuasive narrative. persuasive speech performance was recorded and sent to the raters for evaluation. But dont worry! It should be frequent, consistent and involve compassionate messages conveyed in an inspired and transformational communication style. The best way to begin a persuasive essay is by brainstorming and researching the topic. FOR: Vaccines save lives. People have put their interests and dreams on hold to protect the elderly and the risk groups. Public Admin Rev 80(5):7749. Another key feature that emerges from the post above is the emphasis on the risks of an increase in infection, and the possibility of a new lockdown and overburdening of intensive care capacity, thereby reflecting a more strongly persuasive intent. https://www.dagbladet.no/nyheter/erna-solbergs-popularitet-stuper/73597485. I understand that it can feel strange to apply for an education this autumn while the educational institutions keep their campuses closed. During crisis communication, leaders are required to frame meaning of the crisis in order to shape how public perceives the risks, consequences and how they respond to the measures being taken. Google Scholar, Hungnes S (2016) Den norske dugnadskulturen (The Norwegian voluntary culture. Research has shown that, when compared to the traditional media platforms, social media platforms are used by leaders and elected officials to communicate, inform, and engage with their citizens (Golbeck et al., 2010). "Coronavirus disease (Covid-19) Pandemic." Coronavirus disease 2019. Crisis communication highlights legitimation strategies, but also indicates how government institutions themselves make sense of crises (Brandt and Wrlein, 2020). Use the Previous and Next buttons to navigate the slides or the slide controller buttons at the end to navigate through each slide. Davies and Harr (1990) claim that development of the notion of positioning is a contribution to the understanding of personhood, and how speakers choose to position their personal identity vis-a-vis their discontinuous personal diversity (such as being the Prime Minister, politician, Norwegian citizen, etc.). Facebook thus serves as an important platform for public leaders in Norway during crises, and therefore, by analysing Solbergs Facebook posts, we aim to demonstrate the key features of her communication strategy during the COVID-19 crisis. Soc Sci Comput Review 31(3):30621. These were the theme Responsibilization and togetherness, presented via the references to Norwegianness and the cultural concept and practice of dugnad. The novel coronavirus pandemic can be the moment the world pushes back against fear and isolationism, and turns instead towards hope, solidarity and a shared sense of global community. Accessed on 1 Apr 2021, Dahl T (2020) Stolar meir p Erna og mindre p naboen (Rely more on Erna and less on the neighbor). At Haskell Indian Nations University, for example, a student was kicked out of his campus housing and forced to sleep in his car during a pandemic and under a statewide stay-at-home order after administrators suspended him without a hearing for telling a campus facilities employee he was on "some kind of power trip" and "being an . Accessed 20 May 2021, Wang W, Shen F (2019) The effects of health narratives: Examining the moderating role of persuasive intent. COVID-19: Social distancing Olivia Gray Overview Introduction 1. I am deeply grateful, proud and touched, for the way the Norwegian people have handled the biggest challenge for our society since World War II. The COVID-19 pandemic is first and foremost a public health crisis, whatever its immediate strategic knock-on effects, or longer-term geopolitical implications. Routledge, New York, NY, pp. On the other hand, past performances, and reputation also play an important role in increasing leaders personal credibility in the face of crisis (Boin et al., 2016). Another post that emphasized the optimism for educational prospects was made on April 15, 2020, and drew over 5000 likes: Today is the last deadline to apply to a vocational school, college or university. This study adds to our knowledge about how persuasive narratives are incorporated into the social media communication strategies of leaders and highlights the usefulness of this framework for studying ongoing and future crises. For example, these tools enable you to communicate Solberg has used Facebook more actively than other outlets like Twitter and has more followers on Facebook than any other platform. International Journal of Sociology and Social Policy. Moreover, crises such as the COVID-19 pandemic can disrupt the socio-political order of societies, leaving a cognitive void in the minds of the public that can be filled with fear and uncertainty (Boin et al., 2016). However, one of the most direct impacts of the pandemic has been psychological. Perceptions of and reactions to crisis communication via twitter, blogs and traditional media. The reason we were able to hit the ground running when COVID-19 first emerged is that we foresaw the inevitable threat of a pandemic, and four years earlier, we invested to prepare for it. https://doi.org/10.30636/jbpa.31.147, Maak T, Pless NM, Wohlgezogen F (2021) The fault lines of leadership: Lessons from the global Covid-19 crisis. Additionally, governments have been able to focus on improving healthcare systems in response to the virus. To you I want to say that everyday life will return. Solbergs open discussion about mental health during the pandemic implies a situation-specific and data-driven strategy of managing the less visible effects of the pandemic and show insight in anticipating future needs (Han et al., 2020). Once you have identified a topic, begin researching it. J Behav Public Administration, 3(1). Thus, Solberg embeds references to her private life, which also helps to personify the messages in her posts and thus relate with the public. Accessed 18 Apr 2021. The global impact of COVID-19, the disease caused by the novel coronavirus, means colleges and prospective students alike are in for an admissions cycle like no other. https://www.aftenposten.no/meninger/kommentar/i/BlPRjw/somling-rot-og-ulovligheter. A survey conducted by the Norwegian Citizens Panel [Norsk Medborgerpanel] in March 2020 found that trust in government, in the health authorities, in parliament, and in national and local politicians had increased, as did trust in the Prime Minister during the pandemic (Dahl, 2020). If you are a middle-aged man looking to have a good time dating man half your age, this article . Available at: https://www.theguardian.com/world/2021/mar/19/norwegian-pm-erna-solberg-investigated-for-covid-rules-breach. Ahmed Al-Rawi, Maliha Siddiqi, Julia Smith, Martina Berrocal, Michael Kranert, Aleksandra Salamurovi, Emile Bruneau, Andrs Casas, Nour Kteily, Seoyoung Kim, Hyun-Woo Lim & Shin-Young Chung, Humanities and Social Sciences Communications Many businesses have had to shut down or reduce their operations due to the virus. Conversations on COVID: How to persuade loved ones to stay at home Rob Grace, a Ph.D. student at Brown, drew from his research on humanitarian negotiation to offer advice on how to convince skeptical friends and family to protect themselves from COVID-19 via social distancing. Due to isolation, people no longer had the assistance of health professionals and stopped attending schools, clinics, and social interaction places . the content on our site. Good morning, good afternoon and good evening, wherever you are. Behavioural measures such as recommendations to keep physical distance, encourage handwashing, quarantine, stay home when ill, work from home, and avoid public transportation were also included. By demonstrating concern and acknowledging the impact of crises, leaders can empathise with the public (Shen, 2010; Lunn et al., 2020). Everything will be fine [Alt blir bra] was one of the campaigns that spread because of the COVID-19 crisis in Norway depicting pictures of a rainbow. Looking for an old soul like myself. We asked some of you to tell us about how you've talked to the people in . At this stage, you should also consider whether the information presented in your essay could benefit from further explanation. Polit Psychol 42(5):881898. https://www.dagsavisen.no/nyheter/innenriks/2020/10/30/fhi-norge-ble-varslet-om-koronasmitte-fra-osterrike-allerede-4-mars/. https://doi.org/10.1057/s41599-022-01051-5, DOI: https://doi.org/10.1057/s41599-022-01051-5. https://doi.org/10.1080/10410236.2012.658550, Lund J (2021) Somling, rot og ulovligheter (Procrastination, clutter and illegalities). This is the time to make sure that your paper adheres to the proper structure, and is free from any errors. Caroline Gutman for The New York Times. The Norwegian government, like that of many other countries, had introduced measures such as mandatory quarantine and social distancing rules to manage the spread of the virus. We also noted if the posts were made during any particularly critical period (e.g., before, during or after new restrictive measures were introduced). It's been almost a year since the pandemic changed every aspect of our lives and, in particular, the way we communicate. "The U.S. was uniquely bad in terms of the rate at which it surpassed 500 confirmed cases of COVID-19. Think about the facts, data, and stories you can use to illustrate and reinforce your points. Another important nuance that emerges from Solbergs posts is her comparisons to other countries to draw attention to the seriousness of the situation. The authors posit that in a pandemic it is crucial to create and use meta-narratives that are a good fit with the context in order to aid meaning-making and increase compliance. Lastly, we reviewed the aggregate themes through the lens of the five frame functions of persuasive narrative and identified commonalities and differences. https://doi.org/10.1002/asi.21344, Gruber DA, Smerek RE, Thomas-Hunt MC, James EH (2015) The real-time power of Twitter: Crisis management and leadership in an age of social media. Tannenbaum et al. Creating human moments and hope is a sign of compassionate leadership and helps to establish the relational foundation for widespread support for pandemic control measures (Maak et al., 2021). Publishers note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. It has led to job and economic losses, an increase in stress and mental health disorders, and changes in education systems. Consequently, Solbergs long career in politics and her reputation of caring about the citizens as previously discussed, could buffer the recent impact on her credibility. Cureus 8(10). Solberg emphasized the impact of loneliness, for example, during one of the first holiday periods during the pandemic when comprehensive shut-down measures were introduced, she wrote: Many people may feel lonely during holidays such as Easter, and the corona crisis exacerbates this. J Public Relat Res 11(3):205242. These are: date, number of interactions, number, and type of reactions (e.g., angry, sad, like, etc. This article explores the Facebook posts of Norways Prime Minister Erna Solberg to highlight the key features of her crisis communication during the COVID-19 pandemic. By getting vaccinated you reduce your risk of serious illness. Bing Ads, Facebook Pixel, Google Tag Manager. The pandemic has revealed which jobs are the most important to the functioning of society. COVID-19 is a disease caused by a new strain of coronavirus. The content of the message as well as its tone is also an important indicator of whether the recipients will comply or not (Sutton et al., 2013). The theme of fostering hope in Solbergs posts was found to be particularly emphasized during and before national holidays or important events. Recently, a report submitted by the Corona Committee in Norway also concluded that the overall handling of the crisis by the government has been good. Good topics for persuasive essays can vary depending on your interests and the assignment requirements. Have the least possible social contact with others. Aldoory L (2010) The ecological perspective and other ways to (re)consider cultural factors in risk communication. Whatever your point of view is, writing a persuasive essay about it is a good way of organizing your thoughts and persuading others. The introduction should include a brief overview of the topic and your thesis statement. Front Psychol 11. https://doi.org/10.3389/fpsyg.2020.614770, Schultz F, Utz S, Gritz A (2011) Is the medium the message? ISSN 2662-9992 (online), Persuasive narrative during the COVID-19 pandemic: Norwegian Prime Minister Erna Solbergs posts on Facebook, humanities and social sciences communications, https://doi.org/10.1057/s41599-022-01051-5, Humanities and Social Sciences Communications (, The gendered dimensions of the anti-mask and anti-lockdown movement on social media, Constructing collective identities and solidarity in premiers early speeches on COVID-19: a global perspective, Exposure to a media intervention helps promote support for peace in Colombia, Media events, speech events and propagandistic techniques of legitimation: a multimodal analysis of the Greek Prime Minister Kyriakos Mitsotakis public addresses on the SARS-CoV-2 pandemic, How South Korean Internet users experienced the impacts of the COVID-19 pandemic: discourse on Instagram, Who contributes more? How Ukrainian media construed migrants life strategies vs. what the Ukrainian public wanted to know, Interventions to reduce partisan animosity, Transmediatisation of the Covid-19 crisis in Brazil: The emergence of (bio-/geo-)political repertoires of (re-)interpretation, The dynamics of Twitter users gun narratives across major mass shooting events, https://doi.org/10.21203/rs.3.rs-192098/v1, https://www.sciencespo.fr/en/news/news/government-crisis-communications-during-the-pandemic/4862, https://doi.org/10.1191/1478088706qp063oa, https://www.mckinsey.com/business-functions/organization/our-insights/how-to-demonstrate-calm-and-optimism-in-a-crisis, https://doi.org/10.1080/12460125.2016.1187392, https://doi.org/10.1057/palgrave.crr.1550049, https://doi.org/10.1101/2020.09.10.20187427, https://www.dagsavisen.no/nyheter/innenriks/2020/10/30/fhi-norge-ble-varslet-om-koronasmitte-fra-osterrike-allerede-4-mars/, https://www.uib.no/aktuelt/135017/stolar-meir-p%C3%A5-erna-og-mindre-p%C3%A5-naboen, https://doi.org/10.1111/j.1468-5914.1990.tb00174.x, https://www.coronatimes.net/norway-covid-19-nordic-trust/, https://doi.org/10.1016/j.pec.2020.03.027, https://www.gavi.org/vaccineswork/10-reasons-why-pandemic-fatigue-could-threaten-global-health-2021, https://doi.org/10.1016/j.bushor.2014.10.006, https://doi.org/10.1207/s1532754xjprr1103_02, https://doi.org/10.1007/s11920-020-01189-6, https://agendamagasin.no/kommentarer/den-norske-dugnadskulturen/, https://doi.org/10.1080/1062726x.2012.626136, https://doi.org/10.1016/j.arcmed.2020.06.014, https://www.dagbladet.no/nyheter/erna-solbergs-popularitet-stuper/73597485, https://doi.org/10.1080/1369118x.2014.967269, https://doi.org/10.1080/10410236.2012.658550, https://www.aftenposten.no/meninger/kommentar/i/BlPRjw/somling-rot-og-ulovligheter, https://doi.org/10.1080/14697017.2021.1861724, https://doi.org/10.1108/ijssp-07-2020-0263, https://pure.au.dk/portal/files/181464339/The_unpleasant_truth_is_the_best_protection_against_coronavirus_Michael_Bang_Petersen.pdf, https://doi.org/10.4103/jfmpc.jfmpc_719_20, https://www.scmp.com/news/world/article/1307898/iron-ernas-softer-side-wins-through-norway-election, https://doi.org/10.3389/fpsyg.2020.614770, https://doi.org/10.1016/j.pubrev.2010.12.001, https://doi.org/10.1111/j.1468-2958.2010.01381.x, https://doi.org/10.1007/s40614-019-00227-w, https://doi.org/10.4018/jiscrm.2013010104, https://www.theguardian.com/world/2021/mar/19/norwegian-pm-erna-solberg-investigated-for-covid-rules-breach, https://www.theguardian.com/world/2021/apr/09/norway-prime-minister-erna-solberg-fined-breaking-covid-rules-birthday, https://www.universitetsavisa.no/koronavirus-ytring/tillitsfull-dugnad-eller-instruert-solidaritet/111642, https://doi.org/10.1016/j.pubrev.2012.09.010, https://www.aftenposten.no/meninger/kronikk/i/opdB6a/en-fryktdrevet-pandemi-av-varige-helseproblemer, https://doi.org/10.1080/07359683.2019.1575061, https://www.audienceproject.com/wp-content/uploads/study_social_media_across_the_nordics.pdf, https://www.who.int/docs/default-source/coronaviruse/mental-health-considerations.pdf, https://apps.who.int/iris/handle/10665/337574, https://covid19.who.int/?gclid=Cj0KCQjw9_mDBhCGARIsAN3PaFNVuA3kABELXjY66cXUIVcTNNBkPrX57w1OtZL1GYBomSnvTRflQTcaAoxkEALw_wcB, http://creativecommons.org/licenses/by/4.0/, Cancel The first Norwegian COVID-19 patient was diagnosed on February 26, 2020. https://pure.au.dk/portal/files/181464339/The_unpleasant_truth_is_the_best_protection_against_coronavirus_Michael_Bang_Petersen.pdf. The text and video of this speech are slightly, though not substantively different from. Even so, the success of a persuasive narrative is to a great extent dependant on the credibility of its proponents (Boin et al., 2016). This article does not contain any studies with human participants performed by any of the authors. This year I hope we can take our dreams back. Hence, Solberg used Facebook to capitalise on a wide-reaching social medium (Hallahan, 2010). Research Instruments and Data Analysis For example, we may serve you a personalized ad based (2020) note that citizens are isolated during government induced or self-imposed quarantines: appeals to collective action and a spirit of we-are-in-it-together are important ways to ensure compliance with quarantine and hence curb the rate of infection.
Reboot Team Sebring,
What Has Happened To The New Larry's Country Diner,
The Unexamined Life Is Not Worth Living Reflection,
Boston Borough Council Brown Bin Payment,
Articles P
