Broadsheet is a trade mark used under licence by Broadsheet Media Pty Ltd from BM IP Pty Ltd as trustee for the BM IP Trust. Bae Juice co-founder Tim O'Sullivan came across the remedy after a number of drunken nights in South Korea about 18 months ago, when he learned that locals have been drinking pear juice to combat hangovers for generations. It has reached more than 1000 retail points of sale in less than 18 months after initial launch. I was heading into what would likely be a long and fairly purposeful drinking session on a school night. Which I needed, because about an hour later I poured myself a glass of wine, then poured myself many more, before heading to a bar with friends for some hands-on research. Crush your graham crackers and mix half with sugar and melted butter. At the moment, we are solely focused on our current product and getting a large distribution in Australian market first,, Once we've built our revenue to US$4 to 5 million in Australia, we can look into more markets and even new products., Copyright - Unless otherwise stated all contents of this web site are 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics We then dive into a bottle of prosecco, all in the name of research of course. Bae will always work, but it has a variety of measures and circumstances. This family-run business handmakes all its chocolates and they ship nationwide. The real life-changer hit in October 2020 when we landed a full range at 987 Woolworths stores in Australia. We woke up completely hangover-free. It called for celebration and it necessitated wine. Their caramel marshmallow eggs look like the real deal, and when you break it open, the yellow caramel resembles yolk. It was a Wednesday and my housemates who have lived together for several years were embarking on what may well be our final meal together as a house. 57 likes, 8 comments - Bae Juice (@drinkbaejuice) on Instagram: "Found us in your local Woolworths yet?" We go to the nearest bar and decide to swap to wine because usually thats a pretty hangover-inducing choice to make. "Some people were saying it . Two years ago I thought this product was liquid gold it was only a matter of time, no matter what happened in the world, he says, referencing COVID-19. All times AEST (GMT +10). Bae Juice, however, is only sold in 120ml pouches. The best part, its 20% off storewide right now. Dan Murphy's is a . Whip the heavy cream until peaks begin to form. The partnership, which comes in the form of a $300,000 investment in Bae Juice, comes as Untitled Group amplifies its diversification within the music events space and gears up for a major 2022. . Some people were saying it prevents you feeling dehydrated, others were telling me it helps with your headache.. The latest stories, funding information, and expert advice. Holding that first sachet of a brand we had created was crazy after taking such a risk it was the most rewarding day of our lives., RELATED: Utterly derailed: 500 stores to close. While not the most delicious thing Ive ever tasted, its really quite pleasant and I would choose to do it again. Id been advised the pear juice tastes best chilled, so my flatmate and I down one cold sachet each before heading out on the town. Over the following weeks I experimented with alcohol consumption and pear juice. Bae Juice didnt perform a miracle, but my forgetfulness felt like a good sign the magical pears might be working. Pear juice is commonly taken in Korea to reduce hangover symptoms. You can order Bae Juice directly here, or find it online at Dan Murphys for $4.99 a pop (subject to availability). Initially it was a haphazard approach, and with just 200 Instagram followers, the trio decided to kick things off by giving away 3000 free samples, which they would then deliver personally. Bae Juice manufactures and bottles the product in South Korea, and ships over to Australia. We investigate. All Rights Reserved. Integrated pest management produce is up to 30% cheaper and CERES owner Chris Ennis says it's outselling organic food among his green customer base by 150%. Although the papers do inculcate there is some support here, its not the same as having the nations leading research institute back them up. It even comes in a gift box, although its too delicate for transport, so you will have to go instore and pick it up. Although weve been more isolated than ever before, its incredible to still see so much growth, with new businesses popping up and beautiful new structures being built to house them. Did it work? said my excited housemate as I trundled downstairs. Learn more about our use of cookies: Cookie Policy, I Road Tested Bae Juice, The Korean Pear Hangover Prevention Drink, The Bridge Australia Beckons: Heres How to Tune In. It knows its audience. Perfect for those beach days and backyard BBQs. Coco88 is a name not many know, but should. IDK why, but theres just something about starting the night off in a posh way; especially when you know its not going to stay that way. Bae Juice founders Liam Gostencnik, left, and Tim O'Sullivan. It wasnt only the media who jumped on this, as Bae Juice and competitor brand Pre Pear (arguably a better pun) both got their start through reading this and both cite the information as the science that backs up their claims. Dressing up and drinking champagne in a beautiful restaurant, served by waiters wearing suit jackets and ties, and eating delicate food that looks more art installation than hearty meal; its just all very grown-up and a total vibe. For the adults, Cocktail Porter has put together a special treat for youDIY Easter cocktail kits. So, in the end, would I recommend Bae Juice? "Bae Juice is 100% Korean pear juice. A leading banker is calling on Australians to buckle up, with the current economic crisis only set to get worse fast. Sign up to ourbodyandsoul.com.au newsletterfor more stories like this. The company is eyeing a distribution into Asia. An enthusiastic Mr OSullivan brought samples home with him and conducted market research on friends, family and customers at the cafe, and the feedback was so overwhelmingly positive that he and Ms Do were back in South Korea just two months later. Maps . Bae Juice moves mainstream. Like what you see? That it assists in a faster-recovery time for hangovers, after a big night. To read more on the Bae Juice story, click here or visit baejuiceaus.com.au. We were full of energy and banterwe were even busting out some dance moves from our perch up at the bar. Bae Juice, the Aussie business popularising Korean pear juice Down Under, has inked a big deal with Woolworths supermarkets to stock its products in 900 stores nationwide from October. Korean pear juice brand Bae Juice will now be stocked in 900+ Woolworths stores Australia-wide, as the Melbourne-based team signs on its biggest retail deal to date. Bae Juice product is a 100% pear juice which claims to reduce common hangover symptoms such as headache, dry mouth, and sore throat, when consumed before alcohol consumption. This information is intended as a guide only, including because products change from time to time. Try hitting refresh and, if the problem continues, contact our Customer Service Team on 1800 000 610. I would like to start this article with a minute of silence for all the girls who love their wine but have turned 25 or more. Copyright © 2023 Private Media Pty Ltd. Publishers of smartcompany.com.au. The Koreans ought to know a thing or two about drinking as they are by far the worlds heaviest drinkers, consuming more than double what the Russians drink. COVID-19 and APAC's food and beverage sector: All our coronavirus newsin one place. Category: Drinks. Let me set the scene, its a Thursday night and we rock up at one of my favourite restaurants in Sydney, Busta. Bae Juice product is a 100% pear juice which claims to reduce common hangover symptoms such as headache, dry mouth, and sore throat, when consumed before alcohol consumption. Two more white wines each and were ready to call it a night. and Conditions, Privacy Even a boozy night on really nice wine is enough to have me lying in bed with a slamming headache. We would go out with Sumins friends and family every night and they kept giving me little cans of Korean pear juice I drank it because it was sweet but I didnt understand what it was, the 26-year-old told news.com.au. Tradies stylish idea makes $1m a month. Taste 117 brand new, creative and quirky craft beers released only at GABS. It tasted healthy, natural. That was my first experience with it and from that day onwards, Ive just lived and breathed the pear. I still couldve used some water, but mostly, I just felt tired. "We kept drinking this pear juice before we went bar-hopping," O'Sullivan tells me. Mr OSullivan said the brand new deal meant Bae Juice was on track to become a $1.5 million-plus brand in Woolies. Bae Juice in Moses Lake, WA Expand search. You also cant go past the dozen praline eggs. Co-founder Tim OSullivan says theyve already begun scaling up production to meet new orders in a significant expansion of their operations. Australian startup Bae Juice has entered into a retail partnership with Woolworths that will see the brand distributed across more than 900 stores within Australia. To be expected, Tim assured me. We have worked 7 days a week for the last two years, sacrificed every dollar we have made into this business and this is what we worked so hard for, we couldnt be happier, said co-founder Tim OSullivan. Find the answer with the beloved Cadbury Dairy Milk Marvellous Creations with Beanies, Jelly and Popping Candy, now available in loveable Bunny form as a single chocolate, bringing the iconic crunch, chew and pop as a sweet indulgent treat for yourself ahead of Easter. Now on Body+Soul we really put our bodies on the line for the sake of testing. View and compare Bae Juice 100% Korean Pear Juice from Woolworths. With Bae Juice, you can be your best hangover-free self, just like you were in your very early twenties, but with better taste. Founded just a few years ago, the deal is the latest win for the company, which has successfully marketed its product as a Korean hangover cure and is already stocked in independent supermarkets across the country. Get the latest from Thrillist Australia delivered straight to your inbox, subscribe here. Yes, its vegan. Throw a few of these in your esky this summer. Not ideal. The company hopes to reach AU$1.5 million (US$1.1 million) in revenue this year. When the first shipment was flown over it was an insane moment it was the greatest day ever because there had been so much blood, sweat, tears, adrenaline and stress, Mr OSullivan said. You will find playful and colourful treats, including a smash easter egg thats covered in hundreds and thousands and filled with lollies. In early 2018, the cafe co-owner jetted off to South Korea with partner Sumin Do, now 25, and was introduced to a local tradition that would soon become a lucrative business idea. Given I missed lunch, Im buzzing after half of it. Pleased to announce we will be stocked in 68 Woolworths Metro stores around Australia. We recognise that their sovereignty has never been ceded. For instance, Zeno Functional Foods developed a protein bar (SOBAR) that is said to reduce alcohol absorption through the formulation of milk protein and insoluble oat fibre, which holds alcohol in the stomach longer so it can be more efficiently inactivated before its absorption. It is now present in 987 Woolworths supermarkets, and earlier this year, signed deals for 241 Dan Murphy's and 400 BWS stores across Australia. Before we begin, you might be wondering, what on earth is this Bae Juice? We have worked seven days a week for the last two years, sacrificed every dollar we have made into this business and this is what we worked so hard for, we couldnt be happier, said Bae co-founder Tim OSullivan. Check prices, specials and sales from supermarkets Aldi, Coles and Woolworths . The Korean pear has been consumed for over 3000 years in South East Asia and luckily for us, it has an enzyme inside called DHM which helps reduce hangovers and is only found in the Korean pear, says Tim O'Sullivan, Co-Founder & Managing Director of Bae Juice. The trio hope to expand their products into other Australian retailers in future. Its not a cure-all and you cant expect miracles from this stuff but if youre looking to feel slightly less like a trash-person the day after copious alcohol consumption, its probably a sensible option. A post shared by Laura Roscioli (@lauraroscioli). They have a freckled easter egg, mini egg cube, honeycomb flat eggs, macadamia butter crunch, salted toffee almonds and more. It is now present in 987 Woolworths supermarkets, and earlier this year, signed deals for 241 Dan Murphy's and 400 BWS stores across Australia. The studies they looked at used a hilarious-sounding 14 item hangover symptom scale to show that drinking 220ml of juice from that pear does appear to have specific effect on concentration the following day. Sacred Taste Cacao blends Raw Amazonia Cacao with plant-based whole-food ingredients to create a unique and delicious drink. A trip overseas to meet his girlfriends family ended with the discovery of liquid gold for young Melbourne barista Tim OSullivan. OSullivan says he was refreshing his email minute-by-minute before Woolies signed the dotted line, having waited a week after the decision was delayed. Ms Peacock is the brainchild of Lisa Morley, a trained pastry chef and chocolatier, so expect big flavours, and fine chocolates such as chocolate coated candied macadamias. The brand and packaging is Australian designed and the products are shipped in ready for sale. Bae Juice has plans to export to New Zealand by this year, and is eyeing the US and UK markets next year. All this boozing means they have a strong affinity for the pear, something that Bae Juice co-founder, Tim OSullivan noticed when he spent some time there. Hot tip, our team have one before and after drinking and always takes the edge off! The instructions are also included so you know what to do. Portland Interior Design | Kitchen & Bath Design | Remodeling. As for the flavours, expect Australian Almond Splinter, Roasted Coffee truffle, Pepe Saya Cultured Butter truffle, Vanilla Bean Truffle, Liquid Caramel, andFresh Raspberry Truffle. The night in question I consumed two pear juices, per Tims recommendation for a bigger night as, unknown to me, none of my housemates had work the next day and were happy to continue pouring the vino until the early hours. Youre in luck because we have sourced, squeezed, and packaged an all natural hangover remedy used to heal dry mouths and sore heads for centuries. There is a bit more haziness following the larger nights of consumption but there is always that feeling that 'this could be a lot worse'. Ugh, those were the days. Bae Juice conducted an internal randomised trial on 14 healthy young people to examine the effects of the pear juice before alcohol. Korean pear juice has been passed down generation to generation, but does it really work? Bae Juice has already earned a great reputation for its natural health benefits, and weve heard its also popular among those with a reputation for having a little too much fun.. After positive feedback from family and friends trialing early test versions of the product, OSullivan flew back to Korea in late 2018, visited the countrys largest pear juice factory and put in an order for 50,000 units of what hes now selling as Bae Juice. He positions the product not as some miracle cure but as something that just takes the edge off, which, if youre prone to feeling completely out of sorts the day after, could be quite attractive. But it was common knowledge that it helped hangovers and it was awesome Id wake up feeling fresh, even though I didnt put two and two together at first and I thought it was too good to be true.. The bilby hamper is part of the new collection. The pear juice. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples. I was so aghast I nearly fell out of bed (which would have probably given me the headache I was missing). DHM will reduce the degree of drunkenness for the amount of alcohol drunk and will definitely reduce the hangover symptoms.. Seven subjects were given the pear juice, while the other seven were given a placebo liquid. According to Gostencnik, Bae Juice is the first Korean pear juice and hangover prevention drink to enter the Australian market. Gostencnik said it was always the goal to make the product as accessible as possible for the consumer, and the partnership with Woolworths was an enormous step in the right direction to achieve this. Policy, Diageo to phase out 183 million cardboard gift boxes globally, Woolworths sales soar 10 per cent despite challenges of last quarter, From the source: Tristan Harris, Harris Farm Markets, Dan Murphys MD to seek new Endeavour in the UK, Jetstar launches seltzer range to celebrate 18th anniversary, API commits to major NSW distribution centre, The Wine Collective completes acquisition of The Wine Society assets, Ready-to-eat meals startup takes on pregnancy nutrition, Research finds big gap between shopper and retailer expectations, The Bae Juice journey: From Soju in South Korea to breaking into Australian retail, Access daily briefings and unlimited news articles.
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